Having a clearer perception of risk than your competitors adds to your competitive advantage…
Consider an old joke of unknown origin that speaks to the above and it goes something like:
A huge bear appears in front of two campers in the woods. The bear sees the campers and begins to run toward them. The first camper drops her backpack, digs out a pair of sneakers and frantically begins to put them on. The second camper says, “What are you doing? Sneakers won’t help you outrun that bear.” The first camper replies: “I know I can’t run faster than the bear. I just have to run faster than you.”
The joke is a good metaphor for how your company can outsmart your rivals in today’s fast-moving competitive environment.
Stay proactive and anticipatory my friends . . . future proof
